12
Nov
There are various techniques which may be used in environment scanning namely:
SWOT Analysis
PEST/PESTEL Analysis
Industry Analysis
SWOT ANALYSIS:
1. SWOT stands for the Strenghts-Weakness-Opportunities-Threats. SWOT Matrix is an important matching tool that helps managers develop four types of strategies:
SO (strengths-opportunities) Strategies.
WO (weakness-opportunities) Strategies.
ST (strengths-threats) Strategies, and
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