The Entrepreneur personality types are the traits and characteristics that blend with the needs of the business. Understanding the types of entrepreneur personality type helps in enjoying business as well as providing with what it needs to grow in the best.
a) THE VISIONARY: (Example: – Steve Jobs)
Visionaries are entrepreneurs driven by a desire to change the world – and the capacity to imagine how to do so. Vision on its own is just daydreaming, so such an entrepreneur needs other skills to make the vision a reality. Steve Jobs boasted the attention to detail of a reigning monarch, as well as a genius for design and consumers’ desires. But it was his vision that made transformative products like the iPhone and the iTunes store, and so turned Apple into the world’s largest company.
– Key strengths: Imagination, egotism, seeing the big picture, attracting brilliant followers.
b) THE ADVENTURER: (Example: – Richard Branson)
Adventurers may boast crossover traits with other entrepreneurial classes, but they’re primarily adrenalin junkies who you couldn’t pay to give up their ‘fix’. Branson is in it for the means, as much as the ends. Obviously he likes money, but it’s an enabler and a way of keeping score. It’s the excitement of execution that gets his blood going – and when that’s not enough, he puts his life in danger some other way, and as such he get his wings back.
– Key strengths: Bravery, energy, tenacity, ‘work hard / play hard’ culture.
c) THE OPPORTUNIST: (Example: – Lord Alan Sugar)
One reason the communists never stood a chance is that nothing moves as fast as money. From market traders to multinationals, plenty of business is inspired by seeing an opportunity – a gap in the market, a product that’s a hit in a distant land – and racing to profit from it. Alan Sugar in the 1980s is a great example of an arch-opportunist. He only got into electronics by accident, and he no more dreamed Steve Jobs’ dreams of a PC revolution than he imagined he’d shave wannabe moguls calling him ‘Sir’ on the BBC. Yet for more than a decade nobody in Britain did a better job at spotting gaps in the market and making a killing.
– Key strengths: Spotting gaps, speed of execution, cost to market.
d) THE ASSET ALLOCATOR: (Example: – Warren Buffet)
Ultimately all successful entrepreneurs thrive because they put existing resources to a more productive use for profit, whether they’re selling a job lot of fancy duvets at an East End market or combining great design and a bunch of previously unconnected bits of technology to invent the iPhone. Asset allocators are the purest example of this – they cut out the messy production lines and marketing campaigns. When an asset stripper flogs apart a business to create something worth more in pieces – or when Warren Buffett sees a company’s true worth before the market and directs his capital towards it – I’d say they’re adding value.
– Key strengths: Valuation, number crunching, curious, thick-skinned.
e) THE SYSTEM-ISER: (Example: – Henry Ford)
Some people are brilliant at process. Henry Ford is an obvious example, having pretty much invented the modern production line. Such people often think they’re visionaries, but really they’re great at turning creativity into something that runs to a schedule, and therefore can be bottled and sold. Process is what turns brilliant prototypes into consistent profits. Every penny you can shave off every stage of the production pipeline – or every feature you can pack in that increases value ahead of your cost – builds value.
– Key strengths: Strategy and logic, attention to detail, employee management.
f) THE SUPERSTAR: (Example: – Peter Sematimba, CEO of Super FM)
An Entrepreneur like this has an overwhelming personality which works in his favour so does in the favour of business. This personality often will cause to build business around own personal brand.. however such people tend to became too competitive and workaholics; which can sour the workplace and the market.
